Agroindusty Marketing

Although forest, agricultural land and we continue to exploit the sea was still productive. We proudly claim as an agricultural country. We are also proud often "drift" when foreigners praise the fertility of our country. In fact this is so, although the level of fertility and productivity decline.

Although our country fertile, but we still have to import soybeans for tempe manufacture, production of tomatoes for sauce, wheat for noodles, garlic for a variety of herbs and other agricultural products to traditional herbal medicine industry. We do need to have tdak ideals of self-sufficiency for all agricultural products. Era was not the case anymore. Consumers are shifting needs and desires. Consumers appreciate quality assurance, comfort and uniqueness of products.

Agro-industry is an important solution to bridge the consumer desires and characteristics of agricultural products are varied and could not be saved. Range of agro-industries have a very broad sense. From the very soft form of post-harvest processing such as the creation of only salted fish preservation technology should have reached a high value added agricultural products in which the extracts and combined with other products in sepert perfume industry.

Wheat will be appreciated more expensive when it's milled into flour, and will be even higher keitika processed into bread. The price of bread will also be more expensive if given additional service delivery to consumer homes by using a car or a type of bread served at the coffee shop five-star hotel.

One time in one of the shopping center I was impressed with the traders who were using menjula corn wheelbarrow. Boiled sweet corn that was removed from the cob plus sweetened condensed milk and vegetable oil and then beaten, whipped and served in a fancy plastic cups, hargannya Rp. 6000, - while the price of corn on the cob at the summit area only Rp. 1000, -.Similarly, fishermen who catch fish price per kilonya only a few thousand dollars will be multiplied three or four times when they have been cleaned up and sold in supermarkets, especially if it could be processed and canned sardines.

Similarly, logs from the forests of Borneo that are already sorted and sorted to guarantee the quality will be appreciated more expensive when it arrived in surabaya especially when it is exported to Japan. And will be more appreciated when it diijadikan furniture.

Various examples above illustrate the extent of the range will be very understanding agro-industries. Products "original" variety of agro-industries in the above examples are sardines and plywood. What about flour or bread that is served hotel? I completed my undergraduate education in the agroindustrial majors sapai tecnology and today I still enjoy the endless debate about the definition of agro-industry among agricultural pafkar visit not subside. In my understanding, agro-industry is mebrei industrial added value of agricultural products in a broad sense, including seafood, hasilk forests, livestock and fisheries.

Value added in typical agricultural products in various forms provided meberi persepis higher value in the minds of consumers. The simplest is to improve physical appearance through sorting and quality assurance. Consumers will perceive a low in fish catch of fishermen who still what they are; eg mixed among small fish, big fish and other seafood. The next added value comes through the storage and transportation. Fish are sold by auction at Muara Karang fish market will be valued more expensive when it is presented in a clean condition and placed in cooler Paserba Carrefour.

Value-added agricultural products can be improved through processing industry. Only in the context of the industry today do not have to push the meaning of the same goods produced in bulk. When consumers are increasingly demanding, the industry must be designed and customization demands of consumers adjust. Industry today must be able to provide a variety of products according to demand even a small group of individual consumers.

Basically the added value is not measured by what has been done including all the costs that must be measured from dikeluarakan but the perception of value in the minds of consumers.Because the value added dikur with consumer perception, the role of marketing to include the brand becomes important. The same bread can be appreciated more expensive brands that are sold with Holland Bakery, Delicius, or Sari Roti. Kopi Kapal Api, Kibif meat, cooking oil or samapai Bimoli sambal ABC valued more highly by consumers is not just for high-quality manufacturing processes, but because of hard work to build brand and communicate it to consumers.

Consumers are believed to perception. So if we can give a higher perception of the value creation and equipped with the right marketing applications will be emberi agroindustrial larger donations. During this agricultural commodities are often beaten Gonjang ganjing price drop because the supply abundant. Agro-industries could be a means of escape from the situation, commodity-like traps.

Awards should be given not because of the abundant production levels as a result of such fertile soil Koes Plus said but because the success of adding value higher. Marketing of agro-industries are yet to be more intensified again.

Source:http://www.alumni-tin.org/content/view/56/67/